White Star And Imperial - Moet And Chandon Champagne - Advertisement Poster - Alphonse Mucha - Art Nouveau Print - Life Size Posters
Semi art nouveau artist Alphonse Mucha created the poster entitled ‘Moet & Chandon - Cremant Imperial’ in 1899. It was commissioned by the famous Moet & Chandon champagne house in Paris in order to market their Cremant Imperial champagne to the public. The poster is a composition of elegantly flowing lines, soft colors, and intricate details. By using hues of browns, pinks, whites, and blues, the artist aimed to induce the poster with sophistication, an attribute that would hopefully attract the finest of champagne connoisseurs.
Known to despise art nouveau, Alphonse Mucha developed a technique uniquely his own. The artist refused to be categorized, and so he achieved his own status by adding a personal “twist” to art nouveau. It consisted of using traditional flowers, hair motifs, as well as swirling lines. He had an inimitable talent for incorporating a multitude of designs in a single frame. Mucha set the style for generations to come - not only with his ‘Moet & Chandon - Cremant Imperial’, but also with the various other commissions he earned, including the work and theatrical posters he did for Sarah Bernhardt.
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